A Care & Maintenance piece has a factory price, a wholesale price and a retail price. The ladder between them is where the margin lives. Buyers who quote one number leave 20 percent on the table.
The MOQ price ladder on Care & Maintenance
5 pieces: entry price. 50 pieces: minus 8 percent. 300 pieces: minus 14 percent. 1000 pieces: minus 20 percent. The ladder is not volume discount for its own sake; it is mould amortisation and plating batch size.
| MOQ | Piece price | Margin at $100 retail |
|---|---|---|
| 5 pcs | $38 | $62 (62%) |
| 50 pcs | $35 | $65 (65%) |
| 300 pcs | $33 | $67 (67%) |
| 1000+ | $30 | $70 (70%) |
Quote at the MOQ you will actually order, not the MOQ you hope to reach. A 50-piece order at the 300-piece price is a margin the factory cannot hold.
The MOQ ladder: 5 pieces entry, 50 pieces minus 8 percent, 300 minus 14 percent, 1000 minus 20 percent.
Retail markup: boutiques 2.0-2.7x wholesale, Amazon 1.8-2.2x, bridal 2.5-3.5x.
Payment: 30 percent deposit, 70 against documents. Net 30 after six clean orders over USD 5,000.
Negotiate the lines, not the headline. Stone grade, plating micron, design complexity move the price more than a 5 percent discount.
Retail markup on Care & Maintenance
US boutiques mark wholesale up 2.0-2.7x. Amazon sellers mark up 1.8-2.2x. Bridal pieces mark up 2.5-3.5x. A piece at USD 35 wholesale retails at USD 85-95 in a boutique.
If the retail price on your channel is USD 100, the wholesale number is USD 38-45. Build the five lines inside that.
Mould fee is one-time. A reorder line that charges it again is a quote to renegotiate.
The MOQ ladder: 5 pieces entry, 50 pieces minus 8 percent, 300 minus 14 percent, 1000 minus 20 percent.
Retail markup: boutiques 2.0-2.7x wholesale, Amazon 1.8-2.2x, bridal 2.5-3.5x.
Payment: 30 percent deposit, 70 against documents. Net 30 after six clean orders over USD 5,000.
Payment terms on Care & Maintenance
New buyers: 30 percent deposit, 70 percent against documents. After six months and six clean orders, net 30 is available for reorders over USD 5,000.
A deposit is not a tax. It is the mould fee, the stone sourcing and the plating batch. A buyer who refuses the deposit is a buyer the factory cannot schedule.
Negotiate the lines, not the headline. Stone grade, plating micron, design complexity move the price more than a 5 percent discount.
Mould fee is one-time. A reorder line that charges it again is a quote to renegotiate.
The MOQ ladder: 5 pieces entry, 50 pieces minus 8 percent, 300 minus 14 percent, 1000 minus 20 percent.
Retail markup: boutiques 2.0-2.7x wholesale, Amazon 1.8-2.2x, bridal 2.5-3.5x.
What moves the Care & Maintenance price
Three things move the price. First, the stone grade. Second, the plating micron. Third, the design complexity. A prong-set band is cheaper than a pavé halo. A 0.20 micron plate costs more than 0.10.
Negotiate the lines, not the headline. A 5 percent discount on the piece price is worth less than 20 percent off the mould.
Payment: 30 percent deposit, 70 against documents. Net 30 after six clean orders over USD 5,000.
Negotiate the lines, not the headline. Stone grade, plating micron, design complexity move the price more than a 5 percent discount.
Mould fee is one-time. A reorder line that charges it again is a quote to renegotiate.
The MOQ ladder: 5 pieces entry, 50 pieces minus 8 percent, 300 minus 14 percent, 1000 minus 20 percent.
What the five-line quote earns
A five-line quote: material, stone, labour, plating, overhead. Compare two factories on the lines, not the headline.
Retail markup is 2.0-2.7x wholesale in boutiques. Build the five lines inside the retail price.
Your Care & Maintenance checklist
- Quote at the MOQ you will actually order.
- Build retail at 2.0-2.7x wholesale.
- Expect 30/70 payment on new Care & Maintenance orders.
- Negotiate stone grade and plating micron in writing.
- Ask for the mould fee as one-time, not per reorder.
- Compare landed cost, not FOB price.
- Plan net 30 after six clean orders.
Frequently Asked Questions
What is the price ladder for Care & Maintenance?
5 pcs entry, 50 pcs -8%, 300 pcs -14%, 1000+ -20%. Quote at the MOQ you will actually order. We answer every Care & Maintenance inquiry within one working day.
What retail markup should I use?
Boutiques 2.0-2.7x wholesale. Amazon 1.8-2.2x. Bridal 2.5-3.5x. We answer every Care & Maintenance inquiry within one working day.
What payment terms are standard?
30% deposit, 70% against documents. Net 30 after six clean orders over $5,000. We answer every Care & Maintenance inquiry within one working day.
What moves the piece price?
Stone grade, plating micron, design complexity. Negotiate the lines, not the headline. We answer every Care & Maintenance inquiry within one working day.
Is the mould fee charged every reorder?
No. CAD and mould are one-time per design. If it appears on a reorder line, negotiate it out. We answer every Care & Maintenance inquiry within one working day.
Related Reading
- More Care & Maintenance wholesale guides from HOLYCOME
- Ask the HOLYCOME bench about a Care & Maintenance order
Next Step
Tell us your target retail and MOQ. We return the five-line quote, the price ladder and the landed cost.
HOLYCOME (Wuzhou HengliLai Jewelry Co., Ltd.) has manufactured 925 sterling silver and moissanite Care & Maintenance for US boutiques, Amazon sellers and retail buyers since 2009. Monthly capacity is about 60,000 pieces. MOQ is 50 pieces per design. Sample in 3-5 days, bulk in 15-20 days, new mould in 20 days. We run a six-station QC log on every lot, ship moissanite with a certificate and lab diamond with a grading report, and pack every piece in an anti-tarnish pouch with a foam tray. Contact service@holycome.com or WhatsApp +86 18078079070.
US buyers tell us the Care & Maintenance line sells because the QC log travels with the carton, the asset pack arrives the same day, and reorders ship without a new sample. Standing accounts have run with us for three seasons. We answer every inquiry within one working day, return the five-line quote with the MOQ ladder, and hold the balance until the inspection photos match the approved first article.
In short: a Care & Maintenance order is decided before the deposit. Pick the path, write the five-line quote, approve the first article, and hold the balance until the inspection photos match the sample. Stock at 50 pieces, reorder what sells in 30 days, and cut what does not. The Care & Maintenance line turns over four times a year when the QC, the pricing and the asset pack all work together.
Send us the Care & Maintenance design and your channel. We reply within one working day with the quote, the sample date, the MOQ ladder and the asset pack list. MOQ 50 pieces per design, sample in 3-5 days, bulk in 15-20 days. Contact service@holycome.com or WhatsApp +86 18078079070.
