Custom & OEM
From a photo, a drawing or a competitor link
Most custom work starts with something imperfect: a screenshot, a hand sketch, a ring the buyer likes but cannot source in silver. That is enough to begin.
Send the reference
A photo, a link, a sketch or a stone you already own. Include the metal, the size run and the quantity you expect — the last two decide whether the project is worth tooling at all.
CAD and render
A Rhino model with stone counts, metal weight and dimensions. Two revisions are included; after that a change is a new build.
Wax or silver prototype
Wax is fast and cheap for checking proportion. A cast silver prototype is the real test for setting, weight and feel.
Production and reorder
Once approved, the mould and CAD file stay with your SKU. Reorders skip the design stage entirely.
What changes, what does not
Custom means a new file — not a new factory
The same floor, the same casting lines, the same setting benches. What a custom order buys is a new CAD file and a new mould, plus the time to prove them. That is why a custom solitaire and a stock solitaire can sit within 20% of each other on price, while a heavily pavéed custom halo can be three times the stock price.
| Change | Tooling impact | Typical added time |
|---|---|---|
| Stone shape or size | New CAD, new setting layout | 2–4 days |
| Metal change | New casting run, same CAD | 7–10 days |
| Band width or profile | New CAD, new mould | 3–5 days |
| Engraving | No tooling | 1–2 days |
OEM and private label
For buyers running their own storefront, the work usually goes further than the piece: your logo on the box, your card in the parcel, your SKU codes on the invoice. We can produce against your artwork and pack to Amazon FBA or a 3PL address.
What we need from you
- A print-ready logo file (vector or 300 dpi PNG)
- Packaging specification — box size, insert copy, card size
- SKU naming convention if you use one
- Target market, so compliance documentation matches it
What we handle
Casting, setting, plating, hallmarking, QC photography, packing and export documents. Where a piece needs a specific marking standard — UK hallmark, US country-of-origin — that is set at the spec stage rather than after production.
Custom work questions
How much does a custom CAD cost?
CAD is quoted with the build. On a first order it is absorbed into the unit price at ten pieces or more; on a one-off sample it is charged separately.
Can you copy a design from another brand?
We can build a piece that matches a reference you own the rights to, and we will say so if a design is clearly a protected trade dress. Buyers are responsible for clearing rights in their market.
How many revisions before the file is frozen?
Two render revisions per build. After freezing, a geometry change means a new print and cast.
Do you keep my mould?
Yes, moulds and CAD files are stored against your SKU. Storage is free for active accounts; dormant files are kept for two years.